What is a gTLD and why does it matter to me?

new gTLD domains The many new domains now becoming available on the web are called gTLDs or generic Top-Level Domains (TLDs). Like the original TLDs - .COM, .ORG, .NET - the new gTLDs are part of what people type into the address bar of their web browsers to get to your website.

Thanks to these new domains, your website address can now describe who you are or what you do. For example, .PHOTOGRAPHY, .BUILD and .ATTORNEY all tell visitors something about what you offer. With a gTLD, you get a web address that's specific to you and easy to remember so you can find more customers online!

Why are there new TLDs?

The short answer is, to increase your web naming options. With .COM nearing its 30th birthday, many of the best and most valuable domain names have already been registered. This has long been a frustration for business owners, forcing them to make up names for their businesses just to find an available domain name. With the introduction of new gTLDs, you have a fresh chance to get the domain name you really want. Because many of the new domain extensions are specific to particular industries, interests, or locations your web address can now tell people exactly what you do (or where you do it). This makes the new domains easy to remember and you easier to find online.

What are the benefits of pre-registering a domain name?

Competition for some of the new gTLDs is likely to be fierce. Pre-registering a domain name may give you an advantage over the others wishing to register the exact same domain name. Much like standing in line for tickets, the earlier you get there the more likely you are to get one you want.

Any advice on finding a great domain name?

Picking the right domain is huge. Look for a name that's memorable, easy to spell and that's specific to you or your business. Using real words in your domain name, instead of made up names, will also help you get found online.

Is there any reason to register more than one domain name?

Yes. Businesses often register different domains to expand their digital footprint. So for example, if you own CatesCakes.COM you might also want to register CatesCakes.MENU and CatesCakes.NYC. You can forward the new domain names to your existing website or use them to create new ones. This increases the odds that new customers will find you online.